There are many other examples of both smartphone and notebook designs from Android and PC makers that eclipse Apple's offerings for things like display resolution and other design features that we used to expect from Apple - Oppo's breakthrough in-display selfie camera is but another example of this. Same too for the Asus Zenbook Pro Duo, which features an advanced dual touch screen design that leaves Apple MacBooks eating its dust for innovative design. It is fashioned from a single unibody glass structure that is both buttonless and portless - it is the kind of stunning and perhaps controversial design that we used to expect Apple to deliver first. Vivo's APEX Concept Phone 2019 is a perfect example. In fact, the competition is doing a better job of skating to where the puck is going to be. Its MacBooks are very conventional, save for the questionable Touch Bar, and its flagship iPhone is headed for a third year fundamentally unchanged, unsightly display notch included. And we've always tried to do that at Apple." This is not Apple we know today under CEO Tim Cook. I skate to where the puck is going to be, not to where it has been. Steve Jobs once said, "There's an old Wayne Gretzky quote that I love. As I wrote recently for Notebookcheck, Apple is becoming synonymous with boring as a result, even if it continues to be spectacularly successful on the whole. Apple is no longer the design leader on the market with plenty of other smartphone makers and even PC makers stepping in to take away Apple's mantle. Over the past few years, however, rehashed designs have become the hallmark of Apple flagship products. Arguably, the last properly iconic design to come from directly under his tenure was the iPhone 5 (which was then rehashed for the iPhone SE). However, Ive leaves Apple not on a product design high. Who can forget the iconic Bondi Blue iMac G3 (1998-2003) that helped to turn the company's fortunes? It was the first of a succession of iconic designs including several iPods and then of course the 2007 iPhone which initiated the second Apple-triggered computing revolution after the original Apple II. His partnership with Steve Jobs during Jobs' second coming as Apple CEO took Apple out of the doldrums and helped position it to become the largest and most successful technology company in history. Behind co-founders Steve Jobs and Steven Wozniak, Ive is perhaps the most significant figure in the company's history.
0 Comments
Leave a Reply. |